A little about us...

Motto: “SUCCESS only comes before WORK, in the dictionary.”

Mission Statement:

The clear objective of Rugged R Cattle Co. is to produce Fleckvieh cattle with the ultimate intentions of fulfilling the demand for superior seed stock with all breeding requirements considered. Cattle that thrive in the adverse southern conditions and adaptability to thrive under various management scenarios. We emphasize polled, heavily pigmented, balanced cattle; however, do not single trait select, resulting in superior breeding stock options.

Rugged R Cattle is owned and operated by Tony and Rebecca Roberts. Tony and Rebecca are long time residence and multi-generational family people of Wisner, Louisiana. Surrounded by some of the most productive farm ground in the world where corn, cotton, and soybeans spread across the precision levelled soil that Fleckvieh cattle make the most use of pastures as well. Tony has been intensely involved in the John Deere agricultural equipment business. Rebecca is a stalwart with a passion for cattle and getting her hands dirty. Her background profession as a banker adds to the business management. This dynamic duo are motivated to breed and market some of the most elite Fleckvieh genetics available. Your visit is always welcome and encouraged.

Brian Valentine
Prostock Livestock Solutions